I saw this product featured on CNBC last night.



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Putting Marketing Ahead of Science

The makers of Enviga bill the sparkling, caffeinated green tea as an energy drink designed to promote a healthy lifestyle. According to tests conducted by Switzerland's University of Lausanne and Nestle, who manufacture the beverage along with Coca-Cola, drinking three 12-ounce cans of Enviga per day burns 50 to 100 calories.

Though it's only available in New York City and Philadelphia now, early this year, the drink will hit store shelves nationwide.

Enviga gets its calorie-burning power from the combination of caffeine and EGCG, an antioxidant naturally found in green tea. Though its makers stand by the drink's ability to burn calories, Nestle and Coca-Cola claim they're not marketing Enviga as a weight loss product.

"This product seems ideal for folks that are exercising regularly, have a balanced diet, and are taking care of themselves. This is one more step. It would be great if the product was inspirational, but it's not a weight loss product," Coca-Cola spokesman Ray Crockett said.

Though Enviga is not marketed specifically as a weight loss product, some doctors and consumer advocates say that looking at the ads, it's hard to think of anything else.



I'm not sure what I think about this product.