So which products do they import? Who distributes them, and I'm seriously asking this because I have to travel to friggin' scarborough to get latin products.
Since I know people don't have time to read all this.......here's the summary:
A Mississauga company imports more than 800 products from Latin America and gets them into grocery stores across Greater Toronto
We are at the Toronto headquarters of Tifco. This importer of Latin American foods has been pumping up its line with some of its own Canadian-made goods.
Tifco stands for Toronto International Farms Corporation. Back in 1988, the year the company's founder and president Fernando Massalin moved from Argentina to Canada to get the business rolling, he imported and distributed citrus fruit from Argentina. Soon he was importing tropical fruits from all over the world. But Latin American cuisine? Massalin loved it. He just never dreamed Toronto would one day love it, too. "The Latin American community was practically non-existent," he says of 1988. "It was uncommon or unusual to hear someone speaking Spanish in the street." Another decade of immigration changed that. Massalin started hearing Spanish and realized this country's Latin American population was growing fast — and was probably hungry for home cooking. So he started providing the foods they loved. But that's only half of his business plan. Massalin has assumed the role of goodwill ambassador for Latin American cuisine. Tifco is reaching out to those bewildered non-Latin Canadians who think "panela" is the busty blond from Baywatch. Across the country, Massalin is lining the shelves of Latin American specialty stores with Tifco-distributed foods while chasing mainstream success in the aisles of supermarket chains like Highland Farms.
__________________
"To be a good Promoter you must have the heart of a Gambler and the mind of a Computer"
