You might have seen it already but I just can't get enough of Nike ads campain. Like the campain made by Bud. years ago, I think those are just great concepts.

http://www.expertfootball.com/training/tricks/nike_homegame.mov

BTW is there a "Nuit des Publivores" o "Noche de Publivoros" en Toronto ? This was a amazing experience for me, wowwww ! They even started to do it in Mexico. It is just great, around 7 hours of commercials, classified by thems, years, winners of awards, ads agencies etc... This events has been happening for the past 25 years but you have to like the commercial / advertisment and marketing industry to enjoy it as well. Because it is not only about what those ads remind you and the great atmosphere going on in the theater but it is also about the art and what it represent in our society, the effect on us, etc !