VANCOUVER, B.C. - An international survey has ranked Canada as the second-strongest national brand in the world.
But that doesn't mean it's the country most people want to visit - that honour went to Italy and Canada ranked eighth.
Still, the study's author says Canada received top marks for selling itself as a destination that's safe, friendly and good for families.
Rina Papler of FutureBrand says Canada is in a good position to reap whatever travel dollars will be spent in a slumping global market.
She says that's because people see Canada as a reliable country that delivers on its promises.
The top-ranking brand among the 2,700 people surveyed by the international consultancy group was Australia.
